Experiential Events
Themed experiential events brought to life through cohesive visual design, from branded environments and signage to custom graphics and event details. Each element was designed to create an immersive and memorable attendee experience.
RA | CON: evolve
An annual live conference built around a unifying theme to drive momentum and engagement for the year ahead. For EVOLVE, a bold, forward-looking visual system was developed, using geometry, high-contrast typography, and layered gradients to express transformation and progress.
Logo design · Event branding and visual system · Event collateral and production design · Presentation templates and decks (Google Slides) · Stage, LED, and environmental graphics · Awards and recognition materials
RA | CON: thrive
Centered on the theme of THRIVE, designed to inspire growth and connection. The visual direction embraced lush greenery and vibrant florals, creating a rich, organic system that conveyed energy, vitality, and a sense of flourishing.
29.5 ft x 9.8 ft LED Video Wall
Visual Art Direction for Event Production
Illustrator · After Effects
Lifecycle Marketing
Monthly lifecycle marketing campaigns designed to drive blog traffic and capture leads, nurturing engagement and supporting consistent conversation over time.
Integrated Campaigns
A multi-format campaign system developed across video, infographics, social carousel, and blog content. Creative direction guided a unified visual language across mediums, ensuring consistency and engagment.
Scalable Marketing Systems
Scalable marketing systems designed to empower 600+ agents with templated and automated tools. Each solution ensures brand consistency while enabling efficient, high-quality marketing at scale.
Template systems · Marketing suites · Automated advertising
Lifecycle Campaign Design
Automated campaigns for RA | RSA Compass
Photoshop · Illustrator · Strapi · BigMailer
Brand Identity
Brand identity systems built from concept through execution, including logo design, typography, color, and visual language. Each identity is designed to be flexible, scalable, and consistently applied across all brand touchpoints.
Brand Evolution
A strategic brand evolution from Make the Move to Moves that inspire, redefining voice, messaging, and visual expression. Creative direction and design execution were applied across marketing assets to ensure a cohesive and brand presence.
Aéropostale BTS Photoshoot
Visual Styling and Product Placement
Photoshop · Lightroom · Bridge
I lead brand and creative strategy across internal and external marketing, including recruiting, agent marketing, and consumer campaigns for multi-market organizations. My focus is building scalable brand systems and creative operations that drive consistency, adoption, and efficiency at scale.
At RA Compass, I oversee brand governance and creative execution across all channels, including large-scale events and conferences, from creative direction and environment design to logistics and attendee experience. I support hundreds of agents and internal teams through systems like a 1,000+ template ecosystem, market-wide brand initiatives, and workflows that accelerate production without sacrificing quality.
My experience spans real estate, retail, and agency environments, where I translate business objectives into clear, cohesive brand experiences.
- Align brand development and creative strategy across central Texas, overseeing visual identity for 585+ agents and 60 staff across all print, digital, and experiential channels.
- Own the design and implementation of the comprehensive agent marketing ecosystem, including a 1,000+ template library with 85% adoption, property marketing, and HTML email signatures.
- Spearhead the creative vision for high-profile experiential projects, including annual Sales Conferences, Year-End Achievement Galas, and recruiting campaigns (e.g., "Moves That Inspire"), ensuring immersive, cohesive branding.
- Lead high-visibility branding initiatives, including a full yard sign rebrand across Texas markets and innovate workflows that cut postcard production time in half.
- Establish brand governance by creating comprehensive visual guides and training resources, and manage vendor relationships to launch new programs (e.g., swag store) for agent modernization.
- Designed national recruiting campaigns for Advisors Mortgage Group and All Ahead Title that drove a 20% lift in lead conversions.
- Developed and executed creative concepts for major real estate and finance brands (RE/MAX, Century 21), boosting visibility for over 200+ agent teams.
- Directed the redesign and production of brand collateral for the Advisors Mortgage Group National Sales Conference, ensuring cohesive visual standards across all materials.
- Consistently delivered 25–30 high-quality design assets weekly (pitch books, e-blasts, social graphics) on tight agency-style deadlines.
- Designed and distributed bi-weekly, look book-inspired launch documents for 900+ U.S. and Canadian stores, ensuring visual consistency for all window and in-store signage.
- Ensured global brand consistency by designing and adapting international asset kits, enhancing execution quality and communication across language barriers.
- Collaborated cross-functionally to align content for 20+ seasonal floorsets annually, including photographing and editing 100+ products per launch for actionable directional guides.
- Produced visuals for high-profile PR events and press previews, supporting launches viewed by 100+ media contacts and influencers, which drove customer engagement and zone sales.
- Designed customized marketing materials, including magazines, advertorials, catalogs, books, promotional kits, and direct mail pieces, tailored to client needs.
- Collaborated with publishers, corporations, and institutions to enhance brand visibility and impact through strategic design.
- Supported the Art Director in developing marketing collateral, providing design solutions for client-driven strategies.
- Managed client, vendor, and internal team relationships to ensure smooth project execution and on-time delivery.
